New Bug Slinger™ UV Buff® Series Combines Edgy Fishing Style with Outdoor Sensibilities

SANTA ROSA, Calif. (August 4, 2011) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, will bring a new series to International Fly Tackle Dealer this August, called the Bug Slinger™ UV Buff^®. To create the new line which represents the perfect balance of fishing style and Buff^® functionality, Buff collaborated with the popular designer and creator of the Bug Slinger™ fly fishing line, Rob McAbee. The resulting Bug Slinger™ UV Buff^® line combines the unique artistic aesthetic and attitude of angling with Buff, Inc.’s solid performance heritage.

The Bug Slinger™ series was born somewhere between the Florida Keys and the Driftless area of Southwest Wisconsin, but as outdoor athletes embrace its unique aesthetic, Bug Slinger™ is bound to start turning up everywhere from Cataract Canyon to the Sierra Nevada Mountains. Bug Slinger™ represents a fresh insight into modern outdoor apparel, bringing serious style to the sports lifestyle.

Years of rigorous product testing has cemented the UV Buff^® as the go-to multifunctional headwear option on the market. The Bug Slinger™ series is the latest in the beloved UV Buff^®line, designed for sun protection and to help reduce UV exposure. Buff^®headwear’s UV protection rating for its headwear product models was conducted by AITEX and LEITAT – Textile Technology Institutes in accordance with the standard AS/NZS4399:1996 “Sun protective clothing – Evaluation and Classification,” results ranged from 93.3% to 96.7%, averaging 95% UV protection.

Coolmax^® Extreme fabric used in Bug Slinger™ UV Buff^® series helps evaporate perspiration quickly allowing moisture to pass through its four channel fibers, keeping you cool in hot weather and adding an extra layer of warmth in cold weather, all the while offering optimal protection from damaging UV rays. As an added bonus, the Bug Slinger™ UV Buff^® series is treated with Polygiene^®active odor control to break down odor-causing bacteria to keep you smelling fresh no matter how hard you sweat. $23 MSRP.

Please visit Buff, Inc. in booth 513 during the August 18-20 International Fly Tackle Dealer (IFTD) tradeshow.

Additional resources on skin health, protection, and safety:
Only a fraction of all brands available on the U.S. market meet safety standards for both UV protection and non-toxicity. Buff^®stands behind its UV certified products not only for their style and function but also for their safety and effective sun protection.

Buff’s UV Protection certificate: http://www.buff.es/en/quality.php (click Certifications tab).

AITEX Textile Technological Institute: www.aitex.es (click the British flag for English)

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About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. Buff^® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff^® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec^®, Coolmax^®, Insect Shield^®, GORE Windstopper^®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | craig@verdepr.com